Established in 1947, George Robertson Ltd has been in business for more than 75 years and are proud to be Shetland’s leading electrical appliance retailer (GR Direct), electrical contractor (GR Contracting) and kitchen studio (GR Kitchens). We are very much a Shetland business, with all three shareholders and over 25 full time staff based locally. 

We pride ourselves in:

Excellent customer service

We care about our customers and pride ourselves on the service we offer the Shetland public. We listen to our customers and our personal approach is what makes us different to most large national retailers. You can visit our shop to speak with our experienced staff or give us a call to discuss any of your product needs. We’re happy to help and advise you.

Competitive prices

We want to make sure our customers receive the best price possible. We can achieve low prices every day because we are a member of Euronics – the largest buying group in Europe. It works like a co-operative and allows independent retailers like ourselves to have heavyweight buying power, giving us access to a wide range of products at competitive prices. So, you can find prices like you would at larger national retailers, but you're supporting an independent and local business in Shetland.

Staff expertise

We have highly experienced and knowledgeable staff who fully understand our wide range of products and can help and support you in finding the right product based on your requirements and budget.

If you are interested in seeing the latest technology including incredible 4K OLED Smart TVs to the latest energy efficient home appliances. Visit us today where our sales team offer in-store demonstrations and can tailor a selection of products to suit your needs.

We are extremely proud of our aftersales service, with our dedicated and experienced appliance repair team providing support to customers when required.

Extensive product range

We offer a large and varied range of products and accessories from top brands such as:

• Sony
• Bosch
• Blomberg
• Beko
• Neff
• Siemens
• Sonos
• Dyson
• Shark
• Ninja
• Rangemaster
• Leisure

Experienced delivery and installation team

Between our shop and our stores we keep a good level of stock in Shetland, and most items can be picked up by Click & Collect on the day of purchase. Alternatively, we offer free delivery across Shetland’s mainland, and different options for deliveries to the outer isles. Visit our Delivery and Installation pages for full information about the services we provide.